Five Star Dealer Program

Throughout the world, the designation of Five Stars is synonymous with the pinnacle of quality. The Yamaha Five Star Dealer Program is designed to identify those dealers who have made a commitment to provide the highest quality of customer service in the business.

Yamaha created the Five Star program to heighten the value and improve the experience for our customers. To Yamaha, this means spotless showrooms, friendly and efficient salespeople, and everything else that helps ensure our customers are 100% satisfied.

To qualify for Five Star status, a Yamaha dealer must undergo a detailed and rigorous testing process to ensure that they exceed the national average in the following areas:

  • Customer Satisfaction
  • Brand Support
  • Customer Service Excellence
  • Technician Education and Ability
  • Finance and Facility Standards
In order to attain and retain this Five Star standing, every year dealers must apply and successfully complete the Five Star measurement criteria, as determined by Yamaha Motor Canada. Criteria is updated and adjusted accordingly to reflect current market conditions.

Yamaha believes in putting the customer first, and our dealers embrace this same commitment to excellence through hard work and dedication. This is why our Five Star dealer network continues to grow each and every year.

Find a Five Star Dealer