February 2010

New Apex features an industry first. We love to lead.

After two spectacular product launches last year, including the revolutionary 2010 YZ450F with its reversed, rearward slanted engine, and the VMAX SHO high-performance outboard, the first ever four-stroke capable of outclassing two-strokes in every category, we are now offering snow-goers a radical change.

November 2009

All-new four-stroke V6 VMAX SHO and truly portable F6 and F4

They said it couldn’t be done. No way could a four-stroke out run a two-stroke. Even our sponsored pro fishermen, like Dave Mercer, said "They're too slow, too heavy…."

October 2009

Jay Leno auctioned off his customized Star VMAX motorcycle to benefit a Brooklyn community arts program run by one of his oldest friends. His lighthearted approach to auctioneering earned the charity some serious money!

September 2009

Well, coming in 52nd may not be good in most things. Believe me, I know. That is usually where I finish at most tournaments [laughs]! But coming in as #52 on YouTube's most watched video list is pretty good. We just found out that our “First Cast” video was the 52nd most watched video on YouTube in Canada last week!

June 2009

So another weekend, another event in the books! We had a beautiful day on Saturday and the Ride to Remember was definitely a fun event. With over 700 Bikes in attendance this event raised over $15,000 for Camp Trillium.

May 2009

The crew has been hard at it this week, and we have two new features uploaded to the Yamaha Bike Blog.

April 2009

In the United States, Yamaha Motor Corporation, U.S.A (YMUS) has announced, in cooperation with the Consumer Product Safety Commission (CPSC), that YMUS will be offering certain free repairs for all Rhino 450, 660 and 700 Side x Side (SxS) models.

April 2009

Frequently asked questions (FAQ) regarding the Rhino Free Repair Offer

February 2009

Yamaha Motor Canada (YMCA) and Yamaha Motor Corporation USA (YMUS) are excited to announce that they have forged a partnership with KLIM® Technical Riding Gear of Rigby, Idaho, to offer branded versions of the company's line of premium, high tech snowmobile riding apparel at its dealerships.

July 2008

Two Yamaha outboards — the Yamaha V MAX Series 2 VZ250 and the Yamaha V MAX Series 2 VZ300 — have been awarded a Consumers Digest Best Buy rating in the August 2008 issue of the publication.

July 2007
We built it, now you make it your own. It’s time to freshen up your Star Series cruiser!

June 22, 2007
With trepid anticipation the room fell silent while Andy Gale, Yamaha’s Manager of Service Marketing, paused to read the victor in the 2007 Tech GP contest.

November 13, 2006
Not too long ago, most of Yamaha’s products used two-strokes for their simple engine design. These motors and the achievements associated with them helped us become a world leader in racing and recreational vehicle sales. With over 50 years of two-stroke development, it is safe to say there are few companies in the world that can boast more experience, technological savvy and product knowledge about the two-stroke than Yamaha. . . .

July 27, 2006
It’s with some trepidation we watch as the current trend of larger, heavier, more powerful ATV’s hit the market. With the advent of North American companies, who are deeply entrenched in snowmobile manufacturing now challenging the ATV business, we see the ‘bigger is better’ marketing philosophy applied vigorously to all terrain vehicles. It is not the purpose of this article to define the bounds of this direction relative to power or weight but more to reflect upon what offers us the most satisfaction in the area of overall performance and enjoyment of our sport.